Daily Deals! New items listed everyday!


  • I’ve been shopping The University Shop for 10 years now- love the large selection of WVU items! Prices are very reasonable & I love looking at the new items. I refer a lot of people to the store!
    Randy Robinson-Dentist
    St. Albans, WV
  • The University Shop at Trace Fork has the greatest selection of WVU items that I have ever seen. I love the store!
    Danville, WV
  • I’ve been a customer of this store for 7 years now- love the great selection of product, particularly being surrounded by WVU apparel.
    Rebecca Gillispie
    Charleston, WV
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The University Shop is the ultimate place to find anything and everything WVU! Show your pride for the Mountaineers with everything from clothing, gameday gear, purses, pet, and child items to auto accessories, tail gate gear, home, and game room decor!

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